Spotify have just announced a new addition to their music platform. It will bring excitement to music artists who enjoy sharing their music in video form.
Exciting news for music lovers and Spotify enthusiasts alike! Today, Spotify unveiled its latest addition to the audio streaming experience: music videos. This long-awaited feature comes with a beta label. Currently offering a limited catalogue in 11 select markets.
Artists like Ed Sheeran, Doja Cat, Ice Spice, Aluna, and Asake are among the early adopters. With promises from Spotify’s global head of consumer experience, Sten Garmark, that the catalogue will soon expand to include thousands of songs.
So, how does it work? When listening to supported tracks, you’ll notice a new icon, inviting you to “Switch to Video,” right above the song title on the Now Playing screen. Tap it, and voila! The song restarts, and its music video takes centre stage on your screen.
For a full-screen experience, simply rotate your iOS or Android device. And fear not, traditionalists, there’s always the option to “Switch to Audio” and return to the classic Now Playing interface. Currently, this feature is rolling out in select markets.
Spotify music video markets
Including; the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, Philippines, Indonesia, and Kenya. According to Garmark, these locations were chosen based on various factors. Including market size and local content support.
But wait, there’s more! Spotify ensures that the music videos feature isn’t limited to just mobile devices; it’s also available on desktop and TV platforms. However, to access this exciting addition, you’ll need to be subscribed to Spotify Premium.
While Spotify has always been synonymous with audio streaming, it’s no stranger to experimenting with video content. From video podcasts to artist-hosted Clips, the platform has continually evolved. It will continue along this path too.
Now, with the integration of music videos, Spotify aims to provide artists with yet another avenue to connect with their audience and cultivate a deeper fanbase. So, whether you’re vibing to your favourite tunes or exploring new artists, get ready to enhance your Spotify.
