Music artists can’t distribute their tracks globally without using a distributor. These are the people who get your music on the well known streaming platforms. But, how does the process work?
In today’s digital age, the landscape of music distribution has undergone a huge transformation. Gone are the days when artists relied solely on record labels to get their music to the masses. Now, with the rise of music distribution platforms, independent musicians have access to global audiences. In ways, they never did before.
The role of music distribution platforms
Music distribution platforms serve as intermediaries between artists and digital music stores, streaming services, and other online platforms. Their primary function is to deliver music to various digital stores, such as Spotify, Apple Music, Amazon Music, and more. By doing so, these platforms enable artists to reach millions of listeners worldwide.
How it works – the process unveiled
Content ingestion: The journey begins with artists and record labels uploading their music to the distribution platform. This step involves providing metadata such as track titles, album artwork, release dates, and copyright information. This is then attached to the proposed release. It can later be reviewed by the distribution team.
Quality control: Once the music is uploaded, distribution platforms conduct rigorous quality checks. This is to ensure that the audio meets industry standards. This includes verifying file formats, audio quality, and metadata accuracy. Music that is already live within stores, or could be subject to copyright cannot be processed.
Distribution: After passing the quality control checks, the music is distributed to a network of digital music stores and streaming services. This network may include global platforms as well as niche marketplaces catering to specific genres or regions. You can’t have your music distributed globally without the use of a distributor.
Monitoring and reporting: Throughout the distribution process, platforms track the performance of each release. Monitoring metrics such as streams, downloads, and revenue. Artists can access detailed analytics dashboards to gain insights into their audience demographics and consumption patterns.
Royalty collection: As music generates revenue from streams, downloads, and other sources, distribution platforms play a crucial role in collecting and disbursing royalties to the rightful copyright holders. This complex process involves tracking usage data, calculating royalties, and ensuring accurate payments to artists and rights holders.
The benefits of music distribution platforms
Global reach: By leveraging distribution platforms, artists can distribute their music to a worldwide audience, reaching listeners in every corner of the globe.
Accessibility: These platforms democratise access to the music industry, empowering independent artists to distribute their music alongside major label releases.
Control and flexibility: Artists retain full control over their music, including rights, pricing, and release schedules. They can choose where and how their music is distributed.
Transparency: Distribution platforms provide artists with transparent reporting and analytics. Allowing them to track the performance of their music in real-time.
Music distribution platforms have revolutionised the way music is distributed. Allowing access to the global marketplace and empowering independent artists to take control of their careers. By understanding the inner workings of these platforms, artists can harness their full potential and reach new heights of success in the digital age.
