Growing your artist name as any musician is hard. It requires a lot of work and time. PUSH.fm is an online platform that offers free marketing tools to get your music off to a great start.
As an independent musician, marketing your music effectively can be the key to your success. With so many platforms to juggle, it’s easy to feel overwhelmed. Enter PUSH.fm, a powerful tool that simplifies fan engagement, link management, and campaign tracking—all while helping you promote your music like a pro.
1. What is PUSH.fm?
PUSH.fm is a platform designed to help creators, especially musicians, build engagement with their audience. It provides tools like Smart Links, Reward Links, and Pre-save campaigns to promote your music, grow your fanbase, and track your performance across various platforms.
Here’s what makes PUSH.fm indispensable:
- Smart Links: One link for all your streaming platforms, making it easy for fans to access your music on their preferred service.
- Reward Links: Encourage fan actions like following, streaming, or sharing your music in exchange for exclusive content.
- Pre-Save campaigns: Drive early engagement by allowing fans to pre-save your upcoming releases on platforms like Spotify.
2. Setting Up PUSH.fm – getting started
To start using PUSH.fm, you’ll need to create an account and connect your streaming platforms. Here’s how to get started:
Step 1: Sign up
- Visit PUSH.fm and sign up for a free account.
- You’ll be prompted to provide basic information like your name, email address, and password.
Step 2: Link your music platforms
- After signing up, connect PUSH.fm to your social media and streaming platforms (Spotify, Apple Music, YouTube, Instagram, etc.). This enables PUSH.fm to pull your music data for creating Smart Links and Pre-Save campaigns.
Step 3: Set up your profile
- Fill in your artist profile with your branding, logo, and bio to make your PUSH.fm links personalised. This helps keep your brand consistent across all your promotional efforts.
3. Creating Smart Links to simplify promotion
Smart Links are one of the most effective features on PUSH.fm. They allow you to create a single URL that directs fans to your music across all platforms. Here’s how to create one:
Step 1: Choose a release
- Select the song, album, or playlist you want to promote. PUSH.fm lets you include streaming services like Spotify, Apple Music, Tidal, and YouTube, all within one link.
Step 2: Customise the Smart Link
- Add a custom title, description, and thumbnail image that reflects your branding.
- Customise the URL with your artist name or song title for a more professional look (e.g., “push.fm/mynewalbum”).
Step 3: Track your performance
- PUSH.fm’s built-in analytics let you see which platforms your fans are using most, allowing you to tailor future campaigns. For example, if the majority of your fans are on Spotify, you can focus your marketing efforts there.
Pro tip: Use your Smart Link in social media bios, email newsletters, and even YouTube video descriptions to give your fans quick access to your music across platforms.
4. Boost engagement with Reward Links
Reward Links allow you to offer fans exclusive content in exchange for performing specific actions, such as following you on Spotify, sharing your song, or subscribing to your YouTube channel. Here’s how to create and use them:
Step 1: Set up a Reward campaign
- Choose the type of action you want fans to take (e.g., following you on a platform or streaming a song).
- Decide what reward you’ll offer in exchange for their support. Popular rewards include unreleased tracks, early access to new music, or exclusive video content.
Step 2: Create your Reward Link
- Customise the Reward Link with a unique title and description.
- Upload the content or file fans will receive once they complete the required action.
Step 3: Promote your Reward Link
- Share the Reward Link across your social media platforms, email list, or fan groups to encourage engagement.
Pro Tip: Use Reward Links during album launches or tours to drive excitement and keep fans engaged. For example, offer exclusive behind-the-scenes content to those who pre-save your album.
5. Pre-Save campaigns for new releases
Pre-save campaigns allow fans to save your upcoming releases on platforms like Spotify before they’re even available. This not only boosts initial streams, but helps you generate buzz ahead of your launch.
Step 1: Create a Pre-save link
- Select the song or album you’re about to release and set the release date.
- PUSH.fm will generate a link that allows fans to pre-save the release on their preferred platform.
Step 2: Incentivise Pre-Saves
- Pair your Pre-save campaign with a reward. For example, offer fans a sneak peek or demo version of your track in exchange for pre-saving the full release.
Step 3: Promote your Pre-Save campaign
- Share the Pre-save link across all your marketing channels. Include it in social media posts, stories, and even sponsored ads to reach a wider audience.
Pro Tip: The more Pre-saves you can collect, the better your chances of being included in Spotify’s algorithmic playlists (like Release Radar), which can significantly boost your streams.
6. Tracking success with analytics
One of Push.fm’s standout features is its detailed analytics. Tracking your link performance is essential to understanding what’s working and where you can improve. Here’s how to make the most of it:
Step 1: Access your data
- Head to the Analytics section of your PUSH.fm dashboard. You’ll see metrics such as the number of clicks on your links, which platforms fans are using most, and which regions your audience is coming from.
Step 2: Analyse engagement patterns
- Use this data to figure out what type of content resonates most with your audience. For instance, if your Reward Link for exclusive content performs better than regular promotion, you can adjust your strategy accordingly.
Step 3: Optimise future campaigns
- Let the data guide your future campaigns. If you see more engagement on certain platforms (like Spotify), focus your marketing efforts there. This data-driven approach helps you get the most out of your promotional efforts.
Pro tip: Use A/B testing with different link styles or rewards to see which approaches work best with your audience.
7. Best practices for PUSH.fm success
To get the most out of PUSH.fm, consider these best practices:
- Consistency: Regularly use Smart Links and Reward Links to engage your fans. Keep the momentum going between major releases by offering sneak peeks, behind-the-scenes content, or Q&A sessions.
- Custom branding: Make sure your links are visually aligned with your artist branding. Use custom thumbnails, link titles, and consistent messaging to maintain professionalism.
- Engagement: Actively promote your PUSH.fm links across multiple platforms. Don’t just rely on one—share your links on Instagram, Twitter, YouTube, and email newsletters.
Push.fm is a powerful tool that helps independent musicians promote their music, engage with fans, and track their marketing efforts in one place. By creating Smart Links, Reward Links, and Pre-Save campaigns, you can streamline your promotional efforts and build a loyal fanbase. Whether you’re launching a new track or looking to boost engagement, PUSH.fm gives you the tools you need to succeed in the competitive world of music.
