Smart links package up your content into a sharable, fully customisable, and tidy landing page. We’ve rounded up the best free smart link suppliers and what we love, and loath about their offerings.
PUSH.fm
PUSH offers a variety of marketing tools for independent musicians, content creators and brands. They currently offer 3 promotional tools with plenty more in the works.
They are also partnered with RouteNote, who offer free music distribution to the world’s biggest streaming and download platforms.
Pros
✔ Extensive and generous customisation – add images, custom metadata, logos & button text
✔ Add custom links – no limit to which and what links you want to include
✔ Tailor your URL i.e. push.fm/fl/artistname
✔ Access to other free music marketing tools as standard
✔ Clean, tidy and accessible interface
Cons
❌ No retargeting pixels offered – feature is coming soon
❌ Free plan is limited to 30 active Fan Links – unlimited numbers of links unlocked with paid plan
Songlink/Odesli
Odesli, formerly known as Songlink, offers smart links for musicians, labels and podcasters. They are unique in that they offer an option to create a smart link without needing to log in, however this option offers no customisation or insights.
Pros
✔ Supports all major platforms
✔ Ability to make a link without logging in
Cons
❌ Limited number of custom URLs – you can only add up to 3 custom stores
❌ Only 30 days of insights available
❌ Not the cleanest or coolest looking landing page
❌Can’t customise link URL
Feature.fm
Feature.fm is a music marketing platform that offers a variety of promotional tools such as smart links, Pre-saves and email collection. However, a lot of these powerful features are only available to paying subscribers. Luckily, smart links are available on their free plan.
Pros
✔ Clean layout compared to other services
✔ Add/remove specific streaming and download stores
✔ Can include links to social media
Cons
❌ Can’t add custom links – limited to pre-determined platforms
❌ No custom URL – you can’t personalise your URL at all i.e. artistname.ffm.to
❌ Analytic time periods limited – only the last 7 days of insight data is supplied
❌ Managers or labels can’t use free plan – if you represent an artist(s) you have to pay to build smart links
Linkfire
Linkfire is one of the bigger smart link suppliers, which they offer alongside Pre-save campaigns. However, their popularity doesn’t correlate with the features offered in their rather limited free plan.
Pros
✔ Customise your link URL
✔ Can add/remove services – although only services from their list of supported platforms
Cons
❌ Can’t add your own custom links i.e. no links to your websites or social media 🙁
❌ Limited insights – free plan only offers data for 200 visits per month per link
❌ Free plan contains adverts – you have to pay to remove them
❌ No customer support
Soundplate Clicks
Soundplate Clicks is a smart link service created by Soundplate; a record label and music technology company. Soundplate offers a variety of smart link features however their free plan is arguably quite limited in comparison to other competitors.
Pros
✔ Clean interface – looks great and easy to navigate
✔ ‘Add to Playlist’ buttons
Cons
❌ Free plan only offers 2 smart links
❌ Basic insights
❌ No customisation options – personalisation only available on paid plans
❌ Retargeting pixels not available on free plan
