Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!
As an artist you might look at your streams and wonder where your revenue is. It’s been an ongoing argument for quite some time that artists aren’t paid fairly by streaming stores. Whatever your opinion on this, it’s important to…
YouTube can be a tricky one to understand. It isn’t simply a case of uploading your music there and being paid. Sometimes it can seem like you have to jump through hoops to make it big on YouTube. To earn…
If music has been your hobby up until this point, but you’re looking to turn it into more of a full-time thing, then you’re in the right place. Perhaps you’ve been thinking about it for a while but weren’t sure…
Created an Instagram? Great! Now it’s time to make it work. You can’t go from newbie to influencer overnight unfortunately, but you can grow organically without it taking forever. Everyone’s on Instagram these days and if you’ve got content you…
When starting out on the music scene, it can be difficult to build a fanbase. Not knowing where to look or how to promote your music. That’s why giving back to people who interact and share your music will show…
Creating music can be costly. There’s always something that comes up you might not have planned for. The way to make the money back is by selling your tracks, but how do you get the word out? It’s all about…
By learning what your Facebook page’s analytics and insights mean, you can really make the most of the goldmine of statistics you’ve got access to. How to access your page insights It sounds obvious, but in order to access your…
The number of followers and likes you get are a great way of gauging fan engagement. But how do you measure how far your content has travelled on socials and how many people have seen it? This is where impressions…
If you’ve run a Pre-save campaign before, you can learn a whole load from looking at their performance; a perfect source of insights for planning future marketing campaigns. 🎧 What are Pre-saves? Pre-saves are the new go-to tool for independent…
You might’ve heard the terms ‘analytics’ & ‘insights’ thrown around, but what are they, and how can they be used to maximise your chance of success? What are analytics? In it’s simplest form, marketing analytics are collections of data and…
