Anything and everything surrounding analytics, statistics and data. All can potentially be boring, complicated and difficult to understand, but if you get your head about what they are and how to use them, they can be your best marketing tool!
There are only three social platforms that show both reach and impressions. Facebook, Instagram and TikTok. Others show one but not the other. However, does this make one more important than another? Both reach and impressions allow you to see…
Sometimes when you’re a small brand, it’s not possible to manage multiple platforms. If you can only pick one would you choose Instagram or Facebook? Giving one platform lots of attention could be better for your business than giving many…
While YouTube advert revenue has dropped by 2.5% in the first quarter of 2023 compared to the previous year, paid subscriptions have risen. YouTube paid subscription sales have increased by 9% from the previous year. The first quarter (Q1) ended…
A Pre-save is a hook to gain the interest of your fans before your release has even reached stores. It helps drive the excitement for both you and them. Use your Pre-save time wisely, and secure even more listeners before…
With interest rate increases and consumer demand shrinking, Meta the owners of both Instagram and Facebook have had to make some serious cuts. These financial cuts have meant cutting 10,000 jobs. Meta who own both Facebook and Instagram are struggling…
In 2022 Japan’s music scene saw a growth of 25%. It ended up at $674m. Many say Japan are behind with music streaming, but perhaps they’re making a name for themselves. Japan have been playing catch up for a little…
Are you a content creator, or do you work within marketing? Perhaps you’re running your own business, so you’re involved in all areas of the company. Either way, you rely on social media. However, if you’re not writing a report,…
The clue is in the name of the website – TikTok hashtags. It is an online platform allowing content creators to generator the best possible outcome for their videos. Push your videos to the next level by changing up your…
If you’ve noticed a huge dip in your social media engagement recently, you might be experiencing a shadowban. Believe it or not, they are real. All social platforms have their own version, we’ve broken down how they all work below.…
Spotify have increased their earnings by 10M in 2022 Q4 compared to the previous quarter. This all comes from their Premium subscribers. The final three months of 2022, saw them hit 205 million through paying customers. Huge music company Spotify…
