Everything surrounding branding; from how to make a brand name to constructing an aesthetic on a budget.
Fancy a virtual quiz via Zoom where your friends guess the song by you humming the tune? Or, how about dropping into a chat on Among Us to let people know your release is about to drop? COVID-19 saw some…
This could be a breakthrough for small, independent artists struggling to get their name out there. Breakr is a new app that connects artists with influencers to help promote their work. You can search for campaigns and pick a price…
If success is the aim, then branding is the game. You reap what you sow and all that… Your branding needs to be a huge priority on your long list of artist tasks. Without well established branding, we’re either going…
You’ve created the music and it’s ready to go. It will sell itself so no need to prepare. Unfortunately not. You need to prepare your promotion ahead of time to ensure you gain as much coverage for your new release…
Your fans are your driving force, they are the ones who will support and encourage you. They’ll share your music and make others know your name. A good fan base is key to success, but how do you create that…
If you think you’ve got a killer brand or alias name, hold it right there. You’ve got to make sure your brand name tells your audience what you’re about and what sets you apart. Meaning First and foremost, your brand…
Your brand aesthetic refers to how your brand looks, acts and presents itself to your audience. Creating a solid aesthetic can be tricky, but it’s key for looking professional and consistent. What is a brand aesthetic? Everything you post, create,…
