Category Discussions

A source of dialogues discussing various topics, arguments and opinions in the worlds of marketing and content creation.

Instagram to introduce 9:16 photos to match Reels

Instagram have received their fair share of complaints over the latest updates. Users aren’t happy with the new layout. However, taking this into their stride, Instagram have decided to make changes to the photo format. Their aim is to turn…

TikTok’s FYP now hosts event ticket sales from Ticketmaster

TikTok are working on a feature that will allow users to purchase event tickets directly from the app. Working with Ticketmaster, events can be discovered through the For You Page, or advertised within creators bios. TikTok’s parent company ByteDance have…

PUSH 101: What is a Smart URL, and how can it help?

Sleek, trackable landing pages for multiple links. Place more than one link under just one personalised URL. Allowing your audience to access various resources through an easy-to-reach location. Fantastic choice for any business, creative or music artist. What is a…

TikTok news consumption is setting records

Within a recent survey it’s come to light that TikTok is the fastest growing news outlet. More and more individuals are taking to the video platform and with this learning about what’s going on in the world. Is it a…

How many Pre-saves is a good amount?

Create as many Pre-saves as you can. Each time you have an upcoming release with a future Sales Start Date, create yourself a Pre-save. This way you’ll help drive attention to your music before its release. Pre-saving helps boost your…

How to Pre-save on Apple Music

Pre-saving on Apple Music has multiple benefits. For yourself as a fan, you’re guaranteeing the music will be in your library by release day. On the other hand, as an artist you are securing yourself listeners before your music drops.…

Spotify Q2 earnings have been reported

Spotify have released their earnings for the second quarter of 2022. Being able to access their financial earnings enables artists to have a more transparent view of the music industry. MAU and Subscribers In the second quarter (Q2) Spotify have…

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