Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

How to reach potential customers – a beginner’s guide

How to reach potential customers - a beginner's guide

It can be difficult for small or large businesses to reach their desired audience. But, if you plan ahead and are prepared, you can secure new audiences and reach far and wide. Reaching potential customers is essential for the success…

Easy songwriting tips and techniques for beginners

Easy songwriting tips and techniques for beginners

Often singers want to write their own songs, or at least give it a go. But, it isn’t as easy as putting words onto a page or rhyming. Instead, you need to put thoughts, feelings and emotion into your lyrics.…

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