Category Guides

Guides you can use to learn, inform and inspire your marketing and promotional plans.

As a content creator, is the use of AI cheating?

As a content creator, is the use of AI cheating

A debate which will probably be discussed as long as AI is fresh and current. Since many have turned to AI to help with their creations, others have began arguing it isn’t their own work and is therefore cheating. In…

Elon Musk plans to charge new X users to fight bots

Elon Musk plans to charge new X users to fight bots

Imagine paying to tweet, without even having a premium account. That’s the new idea from Elon Musk. He claims it will drive away the bots. Elon Musk, the CEO of X (formerly Twitter), has announced a new measure to combat…

Navigating the challenges of Instagram’s explore page

Navigating the challenges of Instagram's explore page

Instagram’s Explore page can be a difficult one to master. It isn’t straight forward to crack, but, having your content featured on there can mean you reach a whole new audience. In the vast universe of Instagram, the Explore page…

Why fake followers and bots are damaging on Instagram

Why fake followers and bots are damaging on Instagram

All followers are good followers, right? Unfortunately not. Actually, having a lot of followers who aren’t genuine can do more harm than good, because they won’t engage with your content. In the bustling world of social media, building a following…

Understanding TikTok’s platform instability

Understanding TikTok's platform instability

TikTok is a fantastic platform, but like with everything, it doesn’t come without its issues. The platform can be unpredictable, and therefore, annoying. It can cause frustrations for users. In the vast ocean of social media platforms, TikTok stands as…

Shadowbanning on TikTok is real – why your video has no views

Shadowbanning on TikTok is real - why your video has no views

We’ve spoken before about various reasons why your TikTok video simply isn’t being pushed. However, we haven’t yet dived into shadowbanning and why, despite social platforms denying it, your videos really can be hidden. Shadowbanning is a concept that has…

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