Category People

Case studies and commentaries of independent musicians, content creators and brands that use PUSH to fulfil their DIY marketing needs.

How to book independent music artists

How to book independent music artists

Booking an independent artist for your event, venue, or project can be a great way to bring fresh, unique talent to the spotlight. 1. Find the right artist First, identify the type of artist that fits your event or project.…

Different ways creators can use AI

Different ways creators can use AI

AI has taken over, there’s no denying it. For a while there were concerns that AI would take the role of content creators. However, that has been proven not to be the case. Instead, AI is quite a useful tool…

What would modern creators do without TikTok?

What would modern creators do without TikTok

TikTok has become a massive platform for creators, offering a space where anyone can go viral overnight. But what if TikTok didn’t exist? 1. Shifting to other platforms If TikTok disappeared, creators wouldn’t stop making content—they would just turn to…

How to get started as a business with minimal resources

How to get started as a business with minimal resources

If no one ever started, there wouldn’t be the billions of businesses there are current out there. It’s incredibly daunting to get started, however rewarding in the long run. But, how can you start with limited funds and equipment? Starting…

How to get your music played on the radio

How to get your music played on the radio

Every day, millions of radio listeners find new favourite songs thanks to the radio. That’s why as a music artist, it’s important you try and get your music featured on air. Getting your music played on the radio can be…

What is a split sheet and why do you need one?

What is a split sheet and why do you need one

If you’re sharing your music with other creators and collaborators, you’ll need to look into split sheets. It protects all of you, and your work. If you’ve ever written a song with other people, whether it’s bandmates, a producer, or…

Creating for yourself vs. creating for an audience

Creating for yourself vs. creating for an audience

Creating for yourself is such a different experience because you have your own likes and taste, and you can be a little kinder to yourself if your work isn’t perfect. However, with an audience, you want it to be just…

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