Conversions are one of the most basic, honest and important forms of insights you should know about. Learn what they are and what they mean for your promotional campaigns. What are conversions? When a fan lands on your campaigns’ landing page…
Looking at how your fans interact with your posts is fundamental to your marketing plans. It helps you put yourselves into their shoes, and realise just how and why they’re viewing your content. Likes In the past, post and page likes…
You may have heard these terms thrown around, but do you know what they mean? Read on to find out what these two distinct types mean for listeners and artists. Interactive streaming Interactive streaming, also known as ‘on-demand’ streaming, allows listeners…
Synchedin offers it’s subscribers unlimited access to their huge catalogue of songs for only $4.99 a month. And, users never have to worry about monetizing issues or Content ID claims. The sync-licensing site offers an affordable answer to content creators, brands…
Original, eye-catching visual content is difficult to create. PhotoMosh allows you to turn your still images into beautiful, animated GIFs that hold your audience’s attention. Animated images and GIFs are perfect visuals for expressing your brand aesthetic. If pictures speak a…
Smart links package up your content into a sharable, fully customisable, and tidy landing page. We’ve rounded up the best free smart link suppliers and what we love, and loath about their offerings. PUSH.fm PUSH offers a variety of marketing tools…
Going back and evaluating the performance of your previous posts is essential to building a solid marketing campaign. More so, learning how to flip badly performing posts into roaring successes will level up your marketing game even more. What worked? Look…
Sites like Soundplate and Linkfire offer limited smart link customisation, unless you decide to commit to potentially pricey monthly subscriptions. Find out how can add unrestricted links of your choice without spending a penny. Smart links (we call them Fan Links)…
You may not have heard about publishing royalties, but they are a big income stream for some songwriters. Get versed in what they are and how to collect them. As an independent artist, you may not be hitting the big time…
It doesn’t matter if you’re a multi-national corporation or a start-up, single person brand; building visuals is a craft in itself. The importance of cohesive brand visuals cannot be underestimated. Good brand visuals should communicate your brand personality, story and values…
