In 2021 records were broken. The US advert revenue market soared, and since then there has been a decline. The ad market is still seeing growth, but nothing like the percentages it saw in previous years. In 2021 there was…
There are only three social platforms that show both reach and impressions. Facebook, Instagram and TikTok. Others show one but not the other. However, does this make one more important than another? Both reach and impressions allow you to see…
In 2022 Japan’s music scene saw a growth of 25%. It ended up at $674m. Many say Japan are behind with music streaming, but perhaps they’re making a name for themselves. Japan have been playing catch up for a little…
Are you a content creator, or do you work within marketing? Perhaps you’re running your own business, so you’re involved in all areas of the company. Either way, you rely on social media. However, if you’re not writing a report,…
We all have Google at hands reach. We’re never far from the most popular search engine. After all, it can tell us any information we need. But, what topics come up the most? What terms and questions are searched for…
Take a look at the article below written by Frank Hamilton. Frank has previously written for PUSH, and we’re excited to be sharing his work with you again. In this article he clearly explains the difference between content marketing, SEO…
Place your bets now, before you read any further… What do you think the global music industry will be worth in 2030? Music is something that will always grow. It will change along the way as we develop new sound…
Instagram Reels have continued to rise in popularity. When the social media app first brought this feature in, it was quite obvious it was going to be a hit. However, it seems to have performed even better than expected. Keeping…
Alphabet who own Google shared their first report of the year. Within their first quarter they’ve performed really well, this includes YouTube. Creators on YouTube earn a 55% share of revenue which comes from adverts. Companies will pay YouTube to…
Fan Study is a quarterly look into fandoms across the world. They analyse data and unpick new insights into fans habits. Using this information, you could potentially grow your artist name. You can read studies on different areas of the…
