The number of followers and likes you get are a great way of gauging fan engagement. But how do you measure how far your content has travelled on socials and how many people have seen it? This is where impressions…
Increasing awareness of your brand & reaching prospective new audiences can be as difficult or as easy as you make it. Here are our 7 marketing tips to acquiring fresh fans and building new bases. Know your audience Before you…
Promoting your content seems like a mountain climb, especially if you don’t know where to begin. We’ve turned the mountain into a molehill and compiled some easy steps to get you started. So (hopefully) you’ve got your brand idea and…
Once you’ve run a marketing campaign, it’s time to dig through that data. Read on and learn how to understand and analyse the fruits of your labour. First and foremost, each marketing campaign is different, and therefore each campaign’s outcomes…
You might’ve heard the terms ‘analytics’ & ‘insights’ thrown around, but what are they, and how can they be used to maximise your chance of success? What are analytics? In it’s simplest form, marketing analytics are collections of data and…
