Having to create new content all the time seems fun, but when the ideas aren’t flowing, or life gets in the way, it can be stressful. However, what if we said you could reuse content and have it perform just as well a second time?
Creating content takes time and effort, but what if you could make the most out of what you’ve already created? That’s where content repurposing comes in. It’s all about taking your existing content and giving it new life across different platforms. Let’s dive into how you can maximize the value of your content through repurposing:
What is content repurposing?
Content repurposing is the practice of taking existing content and adapting it for use on different platforms or in different formats. Instead of constantly churning out new content from scratch, repurposing allows you to leverage the content you already have in creative ways. It gives you a bit of breathing time before you need new ideas.
Why repurpose your content?
Reach a wider audience: By repurposing your content for different platforms, you can reach audiences who may not have come across your original content.
Extend the lifespan of your content: Instead of your content being seen once and then forgotten, repurposing allows you to give it a longer lifespan by presenting it in new ways.
Save time and effort: Repurposing content is often quicker and easier than creating new content from scratch. Saving you time and effort in the long run.
How to repurpose your content
Convert blog posts into social media posts: Take key points or quotes from your blog posts and turn them into bite-sized social media posts. Create infographics or carousel posts.
Turn videos into written content: Transcribe your videos and turn them into blog posts or articles. You can also repurpose video content into podcast episodes or short audio clips.
Create slide decks from presentations: If you’ve given a presentation, repurpose the slides into standalone slide decks that can be shared on SlideShare or other presentation platforms.
Compile evergreen content into guides or e-books: Gather your evergreen content, such as how-to guides or tutorials, and compile them into comprehensive guides or e-books.
Update and refresh old content: Have a look at your older content and see if there are opportunities to update or expand upon it. You can then republish the refreshed content.
Repackage content for different audiences: Tailor your content to different audience segments by repackaging it with slight variations. Create versions for beginners.
Content repurposing is a powerful strategy for maximizing the value of your content and reaching a wider audience. By repurposing your content across different platforms and formats, you can extend its reach, increase its longevity, and ultimately drive more engagement with your brand. So don’t let your valuable content go to waste – repurpose it.
